Happy Saturday, writers and authors! This thought occurred to me; now that I’m in with a traditional publisher and set to become a published author, how am I going to place my book in front of buyers?
How many times have we heard that writing the book is only half the battle and that the hard part is when Marketing and actually selling comes into play? Once your book is written and finally published, the next and obvious step would be to find buyers to purchase your lil darlings and that can be a daunting experience.
Those seasoned authors among you are probably going; “Why don’t newbie authors start spreading their book news sooner!?” Okay, we get it. But, better late than never, right?
While doing research on the how to of advertising our pearls to the world’s readers and buyers, I came across interesting places to advertise books, whether you are a newbie or seasoned author who went the way of traditional or Indie publishing.
Let’s not forgo the usual suspects in getting your book noticed~ Twitter, Facebook, LinkedIn, Good-reads, blog tours and setting up your author’s page on Amazon.com.
I was blessed to receive a publishing scholarship in September toward the publication of Unleash Your Pearls, my new self-help guide for women on the path to living their best lives. I’m so excited to bring this resource to women-worldwide!
If you’re at that precarious stage of book completion or manuscript readiness and searching for places to advertise your darlings, here are a few sites to consider:
I hate to be a spoil sport, but I think that paid advertising (which is what advertising is!) is a waste of money, especially when authors can get publicity (read that free!) on many of the sites they might normally advertise on. I like Tania’s idea of an author’s page for FREE. How about writing articles or taking excerpts and offering them to the bloggers who reach your audience. This kind of thing is the reason I wrote The Frugal Book Promoter. New authors tend to think of “advertising” first, and it probably should be one of the last things they should consider–after they have already made considerable profit from a book that can be dedicated to marketing.
What stage are you at on your book publishing? What do you think about these sites for advertising your books to potential buyers? Have you other book suggestions? Please share on with us on Clara’s writer’s blog.
Well,if someone had predicted three years ago, I’d be singing the praises of Social Media’s TWITTER, I would have told them to keep it moving…:) Today’s post is about the awesomeness of Twitter. Yep, those few 140 characters can equal up to some mighty hefty returns in the networking and influence arena. Three years ago, I didn’t Tweet, Facebook, or use LinkedIn. Now, I’m using them and investigating how to get on board with Pinterest! I’ve never kept a bulletin board on anything, but, when I came across one of my own guest posts “scooped” by a very prominent writer in the blogosphere, I decided Social Media was all good…
I use Twitter when I come across an awesome and informative post that serves to benefit all freelancers in some form or fashion in their businesses, I’ll retweet it. I retweet many posts. Some that make me laugh, think, or even become a sore spot for debate. Retweeting often causes other folks to jump on the bandwagon and retweet as well. That’s a great benefit to your blog or business promotion.Some websites have established a “retweet” day where every member get to promote their blogs, which, in turn will be retweeted by each member on their site, to their followers.- Sylvia Browder’s organization, The National Association for Women on The Rise offers “Retweet Tuesdays” for its members,
ForHarriet.com, a powerful women’s self improvement and motivational site often retweets response to questions asked on Twitter to their 5,000 plus followers! I’ve had my response retweeted to their member base on a few occasions. ForHarriet also promotes your site every Saturday on their Facebook page-awesome! BlogHer.com also retweet a featured member’s post to their thousands of Facebook followers. Once you land on their featured member site, you’ll be batting “a thousand” due to the fact your online presence is heightened.
There are, of course,blog friends whose posts I naturally retweet because their work is so often profound, educational, motivational and just downright retweetable:)
No matter what you might think of, or how you use Social Media, you have to admit, this ingenius communication tool just keeps getting better.
For those who are just getting acquainted with Marcus Jones could you give us a
bit of a background?
Well, I’m definitely living more responsible now. I didn’t always have this
mentality of staying focused on the right purpose. As a young man growing up as a teenager, I was heavily involved in the street life. I didn’t have the proper
support and guidance that I understand today is so necessary. You see, my dad left us when I was 6 years old and even though I had a grandfather and a couple of uncles, they weren’t always around. I learned more and more from those I allowed into my life how to live a destructive lifestyle. Before I knew what was happening, everything began to spiral out of control. Eventually I started believing it was okay to take from others what I wanted without even acknowledging that there could be great consequences. I wasn’t that young man anymore. I had turned into someone I didn’t know and couldn’t even recognize.
Before long I had attempted to rob a drug dealer and was shot 4X in my back and
legs. I was rushed to Northwestern Hospital, and from there I was taken to Cook
County Hospital and from there to Cook County Jail. I spent 2 ½ years there
fighting my case before being sent to Dixon Correctional facility to finish my
sentence of 10 years. I was released in 1999.
Upon being released I told myself that I could no longer live my life being destructive. I realized that I had to do something with my life. Ultimately, before long I started writing my autobiography entitled “Everyone Has a Story”, in 2004. I finished it in 2007 and published January 2008. Soon after that I started producing and hosting my own talk show in Chicago at CAN TV called “Everyone Has a Story”.My book is solely about me and my talk show is about everyone else.
What lead me to launch Everyone Has a Story?
What lead me to my talk show “Everyone Has a Story”, is after being interviewed
at CAN TV myself, the host of that program asked me would I be interested in
becoming a producer / host. I thought and prayed about it all that night. I had
just finished with my book and what better way to get my message out while
helping others in the process. It was an even bigger vision than I had for
myself in personal accomplishments at the time. I was glad to be able to show my
children by example that they can do anything they put their hearts and minds
into. So I took a class and got certified to be a producer / host at CAN TV and
have been doing this since 2008.
What are some of the setbacks that you had to overcome in seeing your vision to fruition?
Oh, I’ve had a lot of setbacks in seeing my vision come to fruition. One was the
fact that I didn’t know a thing about being a host or a producer. I had to learn
how to sit up straight in my posture, get my speaking together, practice my
format outline, become more engaged with the guests, get and process materials
from guests and last but not least, find ways of being comfortable in front of
I realized one important key piece of information in any person’s
life is that you must allow others to help you through the process of becoming
whatever you want to become in life because for me and probably many others, ego and pride can sometimes get in the way. In the beginning, I felt as though I
didn’t need anyone’s help.
Another setback, which was probably my biggest, that I had to get over quickly is what people thought about me because I’m a paraplegic (in a wheelchair). I had a lot of physical challenges. I had to learn to manage what finances I do have and receive wisely while saving at the same time.
How has the show been received thus far?
My talk show “Everyone Has a Story”, has been getting great reviews from
everyone in the community, as well as my friends and family.
For folks wanting to take a seat next to you to tell their stories, how do you
decide which ones to bring forward?
Well, there are several ways I decide on guests for my talk show. One of my most
significant tools that I use is my listening skills, see I consider myself to a
good listener so while I’m out and about wherever I am, I pay attention to
people. I talk to people and it doesn’t matter where I am, it can be the CTA
train or the Grocery store. I scout at events and different social websites like Facebook, Twitter and Linkedin. Then I do my research on backgrounds and having
extensive conversations with them while communicating with them via phone or
email to decide whether we want to take it to the next level.
Do you have a staff or is this work of solepreneurship?
I have a staff of three, director, camera man and a teleprompter. I could never
do it by myself in this profession you need help and now I’m getting more people
offering their help though I’m always open for more people with like minds to
help make my vision even better.
How can people interested in your show get connected?
People interested in my program that want to get connected should follow me on
Twitter and LinkedIn or Facebook where I post videos and a schedule of my
program. The can also get in touch with me directly through my e-mail
email@example.com or firstname.lastname@example.org.
Anything you would have done differently now that you’ve established your purpose?
I can’t really say that I would do anything different other than getting started
sooner than later in my life accomplishing things and being more responsible. I
like to think that I would have been more established and certainly free from
the trouble I experienced, but I know for sure that had things been different I
just might not be talking with you right now about this situation would I. So
when I look at the big picture, I am grateful to have met you and to be sharing
Happy Monday! I’m all over the map today people, washing, writing, catching up on emails and trying to beat the DVD rental time lapse before heading out to run a few much needed errands! And may I add, I also took time to tweet updates to my authentic-woman.net motivational website for women. Still open to your authentic woman stories over there. Things at my new place is really looking up! But, I’m posting here today to tell y’all about a little experiment I implemented with Social Media over the weekend. See, I’m of the curious sort, so when I got the idea to write about my 10 year old granddaughter’s birthday request at my column for Blogher and because I’m on the social media bandwagon, I thought let’s test the awesomeness of this phenomenon- why not test the speed of the blogosphere to respond.
The post “When Did Birthdays For Ten Year Olds Become So Expensive?” went up around 7am without a tweet, fb, or linkedin connection. I returned to the scene of intent about 2 hours later to find about 40+ visitors to the post and no comments. I proceeded to link to my FB page, LinkedIn, and Twitter page. The next two hours in my creative research, yielded approximately 200+ visits with comments from Facebook! Thrilled with the response to my post, my granddaughter’s obvious 10 year old greed and my knack for the curious, I left home to enjoy the remainder of my day. Returning to check my blogher column around 8pm, I saw the FB comments had grown to 12 and visits to my post? Well over 300!
The point about making connections via these internet social media is an awesome truth in the face of marketing, branding and building relationships while writing your dreams and passions has become the cat’s meow within the context of the blogosphere. Of course, my little test doesn’t even scratch the surface of what’s happening in the world of technology, because there are other venues for making community! I’m glad to be a part of it:) Anyhoo, that’s my creative input for today, people. Now, back to creating great stuff that might be read someday by Stephen Spielberg…Hey now, I’m not too old to spin a dream:)
So fess up. What experiment have you done as a writer and was blown away by the results?
I don’t have an aversion to learning new things, or even implementing fresh ideas into a tried and true game plan when it comes to growing my writing business. I’m in total agreement with the adage “even old dogs can learn new tricks” in this arena; not that I’m calling myself old- mind you. Okay, maybe a tad seasoned:)
In 2010 there were definitely lessons of take away value I learned when it came to blogging. The information highway via the blogosphere is ablaze with something for every blogger, whether labeled newbie, or, seasoned . Here are 5 helpful & strategic tactics I took away from 2010 that will insure my blogging success in 2011 and beyond.
1. Establish relationships- bloggers know by now that networking and communicating with other bloggers and writers is a necessity for a blog’s survival. How you network is just as important as where. Most of us think of Social Media outlets: Twitter, Facebook and LinkedIn for starters. Those are the popular ways of connecting with people. Attending non profit organizations is another. I met quite a few people at one such meeting, networking and exchanging business cards keeps me in the loop about upcoming fundraisers, jobs and so forth.
2. Reopen communication with past clients- I’m finding myself biting the bullet these days by being proactive and contacting folks to ask how they’re doing; what projects they’re working on and is there anything they’d like to share with my readers. Most times, responses are positive. Reconnecting with past clients are popular with your blog readers because they’re familiar with that person’s prior work.
3.It’s about your clients- By being sincere in your work, you’re going to earn people’s trust. Blogging about what’s important to us is a good thing, but, if we’re trying to offer our services to others, we have to remember, it’s about them and not us. When we establish trust, the word quickly spreads that your product, or, brand can be trusted as well.
4. Inform Family/friends of your blogging venture – This can be a bit tricky because sometimes it’s your closest relationships that will ultimately disappoint you. They might wonder why you want to go that route, or shut you down as a dreamer. On the other hand, family and friends in business for themselves will understand and embrace your efforts. They might even connect you to friends of theirs in business as well…I landed a gig blogging for a realtor through family recommendation.
5. Advertise- Yep, I said advertise, as in spend a little money on exposing your business to the masses. Local Premium Business Listings in your area promotes brand awareness by placing newspaper, banner ads, customer reviews and testimonials.
These take away lessons will surely aid your blogging success in 2011…Onward and upward!
What take away blogging tactics will you carry into 2011?
Things have been popping so much this start of 2010 that, oops! I forgot to send a shout out to yours truly for clara54’s 2nd anniversary. Actually, my baby came on board wordpress June 3rd! and like I’d written from the start; at clara54, you’ll never know what you’re gonna get 🙂
Actually, you’ve gotten quite a lot of great stuff here. Let’s do a wee summation in honor of Clara54, shall we?
Clara54 joined Twitter and LinkedIn and see encouraging growth in professional resources & also picked up some awesome followers, including Marketing guru, Jeff Herring…Thanks for the follow Jeff!
Became a contributing guest post writer for WritersRoundAbout…thanks for the opportunity, Rebecca Lafar Smith.
Promoted a popular motivational blog for women@ Wisewoman2.com, to a receptive audience of professional & everyday women on a journey to authenticity.
Landed a seasoned nurse advice column @ a nurse magazine & just sent in a 2500 word+ pics for their annual feature… finally I can breathe again 🙂
Clara54 is no longer the newbie kid on the block, but still a bit moist behind the ears of freelance & these last two years I’ve come away with great respect, on a grand scale for writers of all caliber. It’s not an easy thing to write your passion to an oftentimes world of critics, naysayers and people with an opinion, but, one must learn the how-tos of not making it personal as Guy Finley so eloquently put it, “your opinion of me-is none of my business!!” Psst, not editors & publishers Guy!
My hope is for Clara54 to continue the journey started 2 years ago. To continue to bring a bit of life, laughter, and human connection to my loyal readers AND make a good & lasting impression on their minds, hearts & spirit…(ya’ll feel me?!)