Why Your Book Promotion Is Serious Business

thpromoteHappy Friday, everyone! I hope you all got out to enjoy the mild temperature today. It was windy but all good, wasn’t it? I haven’t been writing so much this week because I’m focused on researching resources that will help me promote and garner reader interest and sales for Unleash Your Pearls, my empowerment book for women. But, don’t think I’m keeping what I’ve learned to myself; I don’t operate that way, unless ice cream is involved, doncha know 🙂

It’s interesting to note that according to The United Nation Educational, Scientific and Cultural Organization or (UNESCO), there are currently 345,766 new book titles this year, a jump from the reported 328,259 titles in 2010. You might be asking yourself, what does this have to do with me? Well, everything, if you are a writer intent upon becoming a published author. Trust and believe when you transition from writer to author and now, business owner? You will want to know all stats pertaining to your book, including promotion and capacity for making sales amid the competitive onslaught of new authors in your genre.

I co-authored a relationship book, Essence of Romance, with a friend and colleague in 2015. We have been doing marketing and promotions for the book via different avenues, collectively and individually, depending upon where our strengths and weaknesses lie.  At intervals we do little comparison talk to share notes on how our collaboration is faring and also plan our next strategic move for the book’s exposure. Essence has a wealth of valuable information inside and reap increments of profit at times, but not nearly enough to cry “Eureka!”

The debate arises for all published authors on how and where topromote our books and possibly rack up enough sales to see us through to the next book or at least garner an honorable mention on that elusive bestsellers list.

Some of the obvious sites to promote your books includes social media… facebook, twitter, pinterest, good-reads and LinkedIn, where you can use your networking skills to ask for, and offer book reviews, blog tours and author interviews via writer/author interchange in a collaborative effort to promote your book.

Mark Coker, founder of Smash-words, wrote the 2015 Book Publishing Industry Predictions where he gave authors plenty of writing, book publishing and book promotion advice. This was the stand out gem for me, however, I feel that as a relatively new author,  and with an upcoming book to launch, my book promotion has to be serious business.

Many authors spend too much time on marketing and social media when they should be spending more time writing. An author’s best marketing is a book that markets itself. If an author’s book isn’t sparking enthusiastic word of mouth without marketing, then no amount of marketing will make it a bestseller.” Mark Coker

There’s a wealth of book promotion advice by way of articles, bestselling author interviews, seminars, LinkedIn groups and publishing newsletters & periodicals. Here are four popular sites offering how to~ to promoting and marketing your book :







There will be more talking points in an upcoming post on how to rock your book promotion, along with guest insights on why new authors might not feel the book purchasing love from colleagues/cohorts and other writers in their tribe. If you want to weigh in on this enlightening conversation, send your thoughts to clarawriter@att.net with “book purchasing love” in subject.

For more of Mark Coker book publishing insights, follow him on Twitter at http://www.twitter/com/mark coker. If you haven’t heard Evelyn Cogdell’s interview on RARE Woman, go here: http://www.ubnradio.com/

Next week, Clara’s Writers Blog will be participating in Joel Christian Gill’s Graphic Novel Blog Tour for Black History Month. Come on back for this awesome honor!

Was this post helpful ?  When should you start promoting your book, before or after publication? Appreciate your comments.

11 thoughts on “Why Your Book Promotion Is Serious Business”

  1. You and I are in the same place right now Clara. Lately, I’ve been spending a lot of my time researching book launches, etc. too, to the point that I haven’t been attending to my blog as much either. Doing research about launches and pre-launches is just as baffling to as trying to do a rubic cube. Now I understand what they mean when I hear people say the real work begins after the book is finished.


    1. Hey Lynette, now we know the real deal! Writing is a walk in the park, compared to doing marketing, publishing & promoting research after the book is complete. My eyes are crossed and seeing double, right about now! Lol. Always a pleasure to see you here.

      Liked by 1 person

  2. Welcome home, Pat! I saw your new blog post on my email. So glad to see you’re back in the saddle, my friend:) Getting ready to pop over.You have to stop doing this to your fans:) Glad you’re recovering to complete healing!


  3. Hi Clara. I’m the founder of Bublish, and couldn’t agree more that the best book promotion is a well-written book. However, where I disagree with Mark, is around the concept that a great book will sell itself in today’s historically crowded book marketplace. Not so. At Bublish, we’ve created a way for you to share enriched, author-branded excerpts of your book through book bubbles. If you have a great book and can get it in front of the right audience, you’ll see more sales. It’s that simple. I hope you’ll come check out bublish.com and see how we do that for thousands of writers around the world. Best, Kathy

    Liked by 1 person

    1. Hi Kathy. Welcome! Thank you for adding your expertise to the mix. May I ask, where have you been all of our writer lives?:) I’ve actually visited your site only a minute ago and will definitely add Bublish’s link to the post for my readers! I sometimes cringe after reading so much information on the subject, but like anything, we have to take what work for us and keep it moving:) You have an open invite to do a guest post on the topic, whenever time permits, but of course, no pressure. Do come back for more conversation anytime. Blessings

      Liked by 1 person

      1. Would love to guest post and give you a virtual tour of Bublish. You can reach me directly at kathy [at] bublish [dot] com. I look forward to hearing from you, and thanks for all you do for authors.


  4. I agree with the need to write well. The hype won’t make a bad book into a good one. I’ve seen that many times. As writers we want to write well and push to better ourselves with each page. Writers shouldn’t have a Lotto mentality — if I write this with this catchy title I’ll make big money, big money!! Nor is it a drive-thru fast food product. Cheap and fast but not filling. The human mind (intelligence + imagination + education (i.e., not a particular degree but learning from something in life) ) and our spirits (experiences + feelings + wisdom + talent) will make a good book.


  5. “Does God make them any wiser!” Thanks Henry, so eloquently put. Your wisdom always make me think and reflect, my brother. Blessings to you.

    Now gotta get to work on this human mind, so it mesh well with my spiritual self :).


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