Why Entering Contests Can Be “Fierce” For Your Business

I’ve put in a few “guest posts” over the last month and frankly, I’m tired:) But, people have been so generous at these awesome sites, that I’m working on another. Until then,I thought I’d gift myself with another of my guest posts don’t you love contests? Me too…

Suffice it to say I’ve been entering contests for a very long time, can you say, Sweepstakes Clearing House? Now that you have an idea of just how long I’ve been entering contests, let’s talk about how contests can increase your online presence and open the gateway to your business.  When entering contests, be selective.  Okay, so, through trial and error, I learned the Clearing House thing wasn’t exactly the way to go.

Ask what’s in it for you? Seriously, you’re just reversing the “contest protocol’ because contests are designed with the idea of self promotion in mind and you should know up front what your benefit will be.

 The more people participate, the more people will want to know who is behind the greatest contest ever! To be clear, the ruse/rule above applies to contests and not to your business.  Every entrepreneur knows that the client is always right and if they’re not, be tactful in your response in soling the problem. To be a success in business, you must be steeped in integrity and trust.

Now that we’ve gotten the preliminaries out-of-the-way, I’m going to provide a few important dos and don’t when offering contests and how the right approach to your contest will add fierce traffic and awesome clients to your  business Rolodex.


  1. Don’t get all big-headed and think you’re the only fish in the sea with an idea for contest promotion: Businesses are competitive and contests are great incentives to keep abreast of the competition and gain more clients.
  2. Avoid another book giveaway:  I’m a reader and I love books, but, with the onslaught of available down loads of ebooks from people sites, I’d pass up entering your contest.
  3. Don’t overwhelm with details: Entering contests should be a breeze for the contestants.
  4. Don’t charge an outlandish fee to enter your contest: I know this is business, not a writing competition, but, it is not cool to milk your contestants and take the ‘fun’ out of submitting.
  5. Do not avoid answering questions about your contest, as you might have forgotten something of importance to the contestant.


  1. Be original: don’t copy what Ms. Coffee is offering on her site. Do your research and come up with an original- make it their ‘must’ have.
  2. Snoop: Okay, I said not to copy, I didn’t say not to check them out to see what you’re not going to offer as a great prize winner.
  3. Advertise: How else are people going to know about your awesome contest? This is the time to use every social media outlet online and if you’re really proactive- offline as well.
  4. Post a deadline and stick to it: When people are given instruction, they don’t like change. If you say the contest ends at the stroke of midnight, a week from whatever, darn it let it end on a week from whatever!
  5. Have fun with it: Contests are meant to invoke happy endorphins-make it a fun and memorable process.

These are my experiences as an avid contest entrant and sometimes winner. Use them and your business and finance pockets could become a “fierce” force to be reckoned with!

That’s one of my pic taken on vacation-think it will place in a contest?
Photo credit: Clara Freeman-author


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