Mining the Gold from Your Book
3 ways to discover more money and more transformation from your book
There is a dirty little secret in the publishing industry. That secret is that the vast majority of authors don’t make enough money from their book sales and royalty payments to live on. Unless you write a string of smashing best-sellers like J.K. Rowling or Nora Roberts, you are going to need to supplement your income from your books, especially in the nonfiction genres.
However, this is actually really great news! When you write a nonfiction book, you are writing to entertain or educate your readers. You want to help them learn something, solve a problem, or transform their lives in some fashion. It often takes more than just reading a book to fully transform a life. Just think about all the books that have been written on money management, parenting, or weight loss: there are millions of pages written on those topics but many people are still struggling in those areas.
So how can you use your book to create a sustainable living for yourself and help your readers on an even deeper level?
These three mindset shifts will help you begin the process:
- See your book as a first date. When a reader finishes your nonfiction book, she will want more from you if she loved your book. Your book is just the beginning of a long-term relationship with your readers. When you create additional opportunities for your readers to connect with you on your website, blog, social media presence, and through products and services, your readers have a reason to stay in your world after turning the final page of your book.
- See your book as Step 1 in a transformational process. If you are helping your readers solve a problem in your book, they will most generally need additional support implementing all the things you taught them in your book. Even readers with the best of intentions encounter obstacles, brush up against fears, and struggle with procrastination. It can be challenging to change.
- See your book as your curriculum. Nonfiction writers are teachers, using books to teach new concepts and ideas. Your book holds many opportunities to expand on the concepts it contains when you view it as a textbook. If you were sitting down with your perfect reader and teaching him the methods in your book, where would you begin?
Once you shift your mindset and open to the idea that your book is more than just a book, you can begin to create opportunities for your readers to learn from you in other ways, and opportunities to earn additional income from coaching programs, workshops, audios, courses, and presentations.
Then, you’ll have discovered the real gold in your book.
So, how does this information inspire you?
Lynne Klippel is a best-selling author, publisher, and book coach who specializes in helping non-fiction authors write books that build their business and tranform the world. For a free assessment that will help you see your author strengths and opportunities, visit http://www.BusinessBuildingBooks.com
- Nonfiction Books for Beginning Readers (wplkids.wordpress.com)
- Jane Kirkpatrick: Character’s Voices (heidiwriter.wordpress.com)
- E-Book Nonfiction (nytimes.com)