THE PENINSULA CHICAGO GIVES BACK

THE PENINSULA CHICAGO GIVES BACK

DURING BREAST CANCER AWARENESS MONTH

( CHICAGO )—Beginning October 1st, The Peninsula Chicago will dedicate itself to raising awareness and funds for Breast Cancer Awareness Month and several cancer research and education organizations.

“We all know one person who has been affected by breast cancer in some way and this is why we at The Peninsula Chicago felt compelled to get involved,” said Maria Zec, general manager of The Peninsula Chicago. “In addition to the initiatives we have in place throughout the month, some staff members will also participate in the Making Strides Against Breast Cancer Walk on October 18th to show their support.”

According to The National Breast Cancer Foundation, over 200,000 women are diagnosed with breast cancer each year and one in eight either has or will develop breast cancer in her lifetime. To help fight these staggering statistics, The Peninsula Chicago has the following events planned:

· A pink backlit hotel entrance and logo as part of the Lynn Sage Cancer Research Foundation’s annual “Light the Way to Find a Cure” campaign to remind Chicagoans about the importance of breast self exams. Two marble lions flanking the entrance will also be swathed in pink remembrance ribbons.

· Two dollars for every Afternoon Tea served in The Lobby from 3 p.m. to 5 p.m. will be donated to Lynn Sage. A special pink tea – Mighty Leaf’s Organic Berry Wellness – will be featured for its mineral-rich ingredients which support the health of those undergoing cancer treatments and pastry items will display the breast cancer awareness symbol. Afternoon Tea guests will also be treated to informal fashion shows during Fashion Focus Chicago from Escada (October 20th), Neiman Marcus (October 21st), Giorgio Armani (October 22nd), J. Mendel (October 23rd) and Ultimo with jewelry by Sidney Garber (October 24th).

· Five dollars per dinner check at Avenues or Shanghai Terrace will be donated to Lynn Sage when diners mention breast cancer awareness.

· Five dollars per one-hour or longer treatment at The Peninsula Spa by ESPA will be donated to Lynn Sage when clients mention breast cancer awareness. The spa will also offer a $31 classic manicure with a portion of proceeds going to Bright Pink, a national non-profit for young women at risk of breast and ovarian cancer.

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